Our Inspiration

With more than 40 years of experience, we know exactly which plant-based ingredients are best for you and your hair. We have always continued to improve our formulas and always consider ingredients that we just don't want to use. We were one of the first hair care brands to play a pioneering role in soft products of natural origin and without harmful substances. And that is a principle that we have always remained faithful.

We are constantly looking for interesting new ingredients such as almonds or avocado oil, and try to use them in our nourishing oils and extracts that are crazy about your hair and give it the best care.

For us, authenticity and simplicity go hand in hand with beauty. By using the power and purity of nature in our formulas and the best benefits of plant-based ingredients, we want to make radiantly beautiful, healthy hair accessible to everyone.
All hair is naturally beautiful. Our role is simply to help you feel good through genuine tips and tricks. Nature is our inspiration.

Our Manifesto

Since our launch in the 80s, we have set ourselves the goal of selecting the best natural oils and extracts to enhance the natural beauty of your hair.
It is simple. For us, everything is in nature. Life, hair, everything. True to our roots, we are tirelessly looking for the sweetest and most effective ingredients for our hair care.
That's what makes our reputation. We are convinced that gently treating hair is the best way to sublimate their natural beauty and purity. We are proud to have always offered formulas without unwanted chemicals. Our formulas are both gentle and effective inspired by the purity of nature.